This checklist will help us finalize all the nessecary details to effectively prime your phone farm for your KPIs, and ensure smooth and consistent operation

Account Branding Guidelines

• [ ] Finalize Slave Strategy
• EG: Themepages, Fan-Pages, Lookalike Pages, etc.
• [ ] Finalize BIO Configurations
• **Tone
• Text Style
• CTAs**
• [ ] Finalize Usernames
• [ ] Finalize Profile Names
• [ ] Discuss any additional branding considerations

Audience Targeting Optimizations

• [ ] Analyze audience demographic requirements
• **Age
• Gender
• Country & Locale**
• [ ] Niche, Keyword & Interests Breakdown
• **Niche
• Targeting Keywords w/ most relavant content
• Typical Content of Interest for target audience
• Hashtags**
• [ ] Competitors & Lookalike Account List
• **Establish 20-50 mid → large scale lookalike target accounts
• Ensure activity and engagement across posts
• Vet audience for QA**

Conversion Funnel Setup

• [ ] Establish KPIs
• **What statistics matter to you?
• What are you trying to achieve?
• What can we track to help you understand progression towards these goals?**
• [ ] Establish funnel end-target **- Where are we directing people to?
• End target strategy → Website? Profile & Website? etc.**